Shaping places
into living stories
Singular hospitality experiences crafted from place, shaped by purpose, and built to resonate.
Creating unique hospitality concepts.
Our hotels
A curated
hotels collection
From alpine luxury to poetic retreat, our portfolio reflects a diversity of place, but a unity of purpose: creating hotels that feel alive, distinctive, and deeply grounded.
St. Petersinsel
Experience the magic of the Hotel St. Petersinsel: surrounded by water, carried by the magic of nature, and shaped by stories of times passed.
Bergwelt Grindelwald
Welcome to the mountain valley where legends reach for the sky and myths entwine with nature. At Bergwelt Grindelwald I Alpine Design Resort, explorers, dreamers, and daredevils will find what they have been searching for somewhere else.
Pinte
Experience the charming Pinte in enchanting Grindelwald, where alpine beauty and hospitality come together in perfect harmony.
hotels development
From vision
to guest experience
We design and operate stylish, profitable hotels in Switzerland as meeting places for global encounters. We are the flagship for comfortable sleep, culinary delights, and experiences. Our hotels are places where guests and employees live their dreams and feel at home.
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Full planning and concept development
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Operational and feasibility analysis
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Business and financial planning
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Strategy development
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Interior design
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Hotel classification
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Management and operation
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Successful market launch and positioning as destination hotel
From concept
to lasting memories
Our process
End-to-end hotel
concept development
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Hospitality with purpose
Swiss Design Hotels develops and operates distinctive, owner-led hotels and resorts. With roots in Bern, we combine real estate expertise with creative and operational strength to build hospitality concepts that are both competitive and emotionally resonant.
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From concept to realisation
As trusted advisors, we support owners from development through transformation or new construction. We bring clarity, creative vision, and operational insight, offering long-term assurance and hands-on project support every step of the way.
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Operational experience
We specialize in launching and running boutique and signature hotels. From concept and pre-opening to day-to-day operations and long-term optimization, we tailor our approach to fit each property’s unique DNA and business goals.
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Modular process, tailored result
Whether you need full-service development or targeted support, our modular system allows you to access our expertise as needed. Strategy, design, execution, and management—all shaped to fit your project, not the other way around.
Hospitality with purpose
Swiss Design Hotels develops and operates distinctive, owner-led hotels and resorts. With roots in Bern, we combine real estate expertise with creative and operational strength to build hospitality concepts that are both competitive and emotionally resonant.
From concept to realisation
As trusted advisors, we support owners from development through transformation or new construction. We bring clarity, creative vision, and operational insight, offering long-term assurance and hands-on project support every step of the way.
Operational experience
We specialize in launching and running boutique and signature hotels. From concept and pre-opening to day-to-day operations and long-term optimization, we tailor our approach to fit each property’s unique DNA and business goals.
Modular process, tailored result
Whether you need full-service development or targeted support, our modular system allows you to access our expertise as needed. Strategy, design, execution, and management—all shaped to fit your project, not the other way around.
end to end phases
Project
development
Our range of services includes conception, opening, successful operation, and ongoing optimization within various operating models.
The criteria of economic efficiency, market orientation, competitiveness, and design are at the forefront of our work.
Our projects include the conception and opening of The Bristol Hotel in Bern, which we successfully managed until 2023.
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Planning
Concept creation, business planning, market positioning, brand development, pricing strategy, pre-opening planning, and marketing.
02
Financing
Financial planning, support financing by SGH or private investors
03
Construction
Coordination of architectural planning, infrastructure, and interior design, ensuring alignment between vision and execution.
04
Operation
Operational launch, sales and marketing activation, communication, staffing, and revenue management—all tailored to your business model.
About us
Rooted in place,
driven by purpose
We are a Swiss hospitality group dedicated to shaping hotels that resonate, culturally, emotionally, and operationally. From concept development to day-to-day management, we create singular properties with a strong sense of place and identity.
Our strength lies in translating vision into atmosphere, combining design sensibility with strategic expertise.
Christoph Brügger
Chairman of the Board of Directors
A Bern-based notary and business economist, Christoph is a partner at the law firm Schwarz & Neuenschwander and serves as Chairman of the Board of Swiss Design Collection AG.
Patrik Scherrer
Owner
Passionate about development, committed owner of Swiss Design Hotels. With his many years of extensive experience as former CEO of the Kursaal Bern Group, he also serves on various boards of directors in strategic management and consulting for tourism companies.
Luzius Kuchen
Owner
Luzius is an entrepreneur, project developer, and former head of Swiss hotel classification. As a member of various boards of directors, the board of trustees of Campus Sursee, and a general staff officer, he has extensive experience in the strategic development and management of companies and organizations. Together with others, he leads the group's development initiatives.
Jobs
Excited to know what
we can achieve together
Working at one of our hotels is more than just a job; it opens doors to new trends, ideas, and personal growth opportunities in a dynamic and inspiring environment.